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What is a Workshop? Professional Workshop Organization Process
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Workshops are one of the very familiar terms in today's life. But not everyone knows and understands all the definitions of what a Workshop is? So how to organize Currently, there are many different definitions and instructions for organizing Workshops successfully and most effectively. Let'sread the article below with HSV ProAVL to have a more general understanding of this term.
1. What are Workshops?
Workshops can be simply understood as a seminar that includes activities such as: Discussion, meeting, exchanging knowledge - soft skills,... about a certain field. Some popular fields that can be mentioned are: Marketing, sales, sports, fashion, food and beverage,...
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2. Workshop organization process
Step 1: Determine the main topic of the Workshops
First, it is necessary to determine the main topic of the Workshops to be able to organize the right field. From there, we can determine the purpose of the event, build content, script and detailed plan for the activities taking place at the event. Some questions that can be mentioned are:
- Who is the target audience?
- Who is the Workshop aimed at?
- How is the workshop organized?
- What problem does the Workshop solve?
- How long does the workshop usually last?
- What will participants learn from the Workshop?,...
Step 2: Determine budget and estimated budget
This is one of the important steps to organize a successful and cost-effective Workshops. The budget includes items such as:
- Venue rental costs.
- Cost of hiring staff.
- Equipment rental costs.
- Some other rental fees.
Depending on the purpose of organizing Workshops, the items will be different. Making a clear list will help the event avoid repetition and save costs and spend appropriately.
Step 3: Identify participants
Some important participants in the Workshop can be mentioned as follows:
- Coordinator: This is the person who will be primarily responsible for leading and organizing the activities that will take place during the Workshops according to the planned plans. For the coordinator, they need to have good communication skills and the ability to quickly solve problems when unexpected events occur.
- Time Supervisor: These people will monitor and allocate time in the program appropriately and have backup plans in case of unexpected incidents during the program.
- Participants, guests: These are the people who will directly participate in the Workshops , they will be the ones to listen and contribute their personal views and feedback during the event.
- Note takers: The main task of these people is to record the main content and activities that took place during the Workshop and the comments and feedback from guests during the event. From there, they will come up with new plans for future events.
Step 4: Build Workshops advertising strategies
This is one of the very important and necessary steps to make many people know and care about the event. Build promotional and communication messages on many forums and social networking sites.
Step 5: Prepare for the Workshops
Important things to note before the event takes place. The Workshops program organizers will need to perform the following specific tasks:
- Check equipment: Stage, Lights, Microphones, Speakers, Effects equipment,...
- Supporting equipment: Tables, chairs, space, flowers, gifts,....
- Staff: MC, Coordinator, PG, Dance group, Check in - check out staff, Event staff,...
- Included services: Entrance tickets (if any), light refreshments,...
- Documents: Event advertising standees, Catalogues,...
Step 6: Organize Workshops
Organize according to the previously agreed schedule and plan such as welcoming guests and seating them, coordinating the program, guest sharing, etc.
Step 7: Evaluation and feedback after the Workshops
After the Workshops program ends, evaluating the effectiveness of the program is one of the important steps to gain experience and improve the Workshops.
3. Forms of organizing Workshops
3.1 Form of organizing knowledge sharing Workshops
Organizing Workshops to share knowledge is one of the most popular forms today. This is an easy form to organize and its main purpose is to provide and exchange professional information between experts and Workshop participants.
The time usually lasts from 3 to 4 hours, discussing a certain field or topic, helping participants gain more knowledge and experience.
3.2 Form of organization of practical workshop
Organizing practical workshops is one of the forms often applied in fields such as: Fashion, beauty, art, cuisine, ... This is a form of applying theory to practice, helping participants to directly experience reality and come up with specific solutions. Participants can learn more knowledge and give feedback and contribute their opinions. The scale of the event is often large and has many participants.
3.3 Forms of organizing Marketing Workshops
Organizing Marketing Workshops is a form of sharing specialized knowledge and their purpose is to promote, communicate, and introduce products and services to customers. From there, convey messages to consumers and customers.
The scale of the organization is often very large, so it costs a lot of money. Invited speakers are often prestigious and reputable people in that industry. For the event participants, we can mention: Brand representatives, Consultants, Customers, Business partners (Distributors, Suppliers or shipping units, ...).
4. Benefits of organizing Workshops
Nowadays, organizing Workshops is becoming more and more popular, so why are they getting so much attention and focus? Let's take a look at some of the benefits that businesses will receive when organizing a Workshop .
- Learn more knowledge and skills from the speaker.
- Learn a lot of experience from those who have gone before.
- Exchange a lot of knowledge and discuss issues thoroughly.
- Save a lot of advertising, communication and marketing costs.
- Develop creative thinking skills in life and work.
- Develop further teamwork and effective working skills.
- Expand your relationships in communication, friendship and business.
5. Information on organizing Workshops, renting event equipment at good prices
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