2D & 3D Design Trends In Event Organization 2025

1. What is event design?

Event graphic design is the process of creating graphic products to serve the purpose of conveying messages, building images, and decorating the space in an event. This is an important part to help the event become professional, attractive and create a strong impression on attendees.

2. The importance of event design

Why is event design important?

Make a great first impression: A beautiful, impressive event design will help guests have a positive impression from the first time they come into contact with the event.

Message Conveying: Design can help convey the message and core values ​​of the event effectively.

Promote Interaction: Event design can encourage guests to participate in activities, creating interaction and engagement.

Enhanced Image: A professionally designed event will enhance the image of the brand or organization.

3. Design trends in event organization 2025

In 2025, the event design industry is witnessing the development of many new trends, combining advanced technology and creativity to bring unique experiences to attendees. Here are some prominent event design trends :

Hybrid Events: Hybrid events that combine in-person and online formats continue to grow in popularity, expanding reach and providing flexibility for attendees.

Application of virtual reality (VR) and augmented reality (AR) technology: Integrating VR and AR in event design creates a vivid virtual space, enhances interactive experiences and attracts the attention of guests.

Multisensory design: Incorporate multiple sensory elements such as sound, light, scent, and tactile sensations to create a more comprehensive and immersive experience for attendees.

Unique and highly personalized themes: Create unique event themes that are relevant to your audience, and personalize the experience to increase engagement and impact.

Sustainable and environmentally friendly design: Using recycled materials, saving energy and minimizing waste in event design to meet the trend of environmental protection and social responsibility.

Applying artificial intelligence (AI) in design: AI supports the creation of unique design products, optimizes user experience, and opens new boundaries for creativity in event design.

Design using virtual reality (VR): Virtual reality is becoming an indispensable part of industries such as gaming, education, and retail. In 2025, design trends will focus on optimizing VR interfaces and experiences to give users the most realistic feeling.

These trends reflect the combination of technology and creativity in event design, aiming to bring new and impressive experiences to attendees in 2025.

4. 2D and 3D graphic design in event organization

2D and 3D graphic design in events play an important role in creating a visually appealing space, conveying a message, and enhancing the guest experience. Here’s how these two types of design are applied in events:

4.1. 2D graphic design in event organization

2D graphics focus on creating flat visual elements, often used to convey information or build visual aesthetics.

Application in events:

• Brand design:

Logo, nameplate, banner, poster, stage backdrop.

Printed materials: invitations, brochures, flyers, event schedules.

• Event recognition system:

A consistent identity with elements such as colors, fonts, and icons.

Project a slide show or 2D video to introduce the program.

• Illustrating the idea:

Illustrations are used in presentations or event promotion.

Advantages of 2D design:

• Easy to deploy and suitable for printing requirements.
• Lower cost than 3D design.
• Effective in creating visual products for communication.

4.2. 3D graphic design in event organization

3D graphics provide three-dimensional images with lighting effects, shadows and depth, creating a more realistic and vivid feel.

Application in events:

• Event space simulation:

Create 3D designs of stages, display areas, or overall spaces.

Help customers visualize the event before actual implementation.

• Decoration and effects:

Unique decorative patterns (3D LED lights, cubic structures).

3D projection effect (mapping projection) on stage or building.

• Interaction and entertainment:

Apply virtual reality (VR) and augmented reality (AR) technology to create interactive experiences.

3D experience area for guests, such as playing games or exploring products.

• Advantages of 3D design:

Delivers a powerful visual and immersive experience.

Increase engagement and attract attention.

Easily test multiple ideas in virtual space before making them a reality.

5. What factors do freelancers need to succeed in event design?

To succeed in event design as a freelancer, you need to have a clear set of skills, qualities, and strategies. Here are the key elements:

Professional skills

• Event design knowledge: Understand aspects of event design such as concept development, space decoration, lighting and sound arrangement, and event process management.
• Graphic Skills: Proficiency in design tools (Photoshop, Illustrator, 3Ds Max, SketchUp, etc.) to create illustrations, space simulations, and event publications.
• Event technology savvy: Get a handle on new trends like virtual reality (VR), augmented reality (AR), mapping projection, and online event platforms.

Creativity

• Unique ideas: Always innovate, bring designs that match the theme and goals of the event.
• Good aesthetics: The ability to combine colors, light, and materials to create a harmonious and attractive space.

Soft skills

• Communicate and listen: Know how to communicate with customers to understand their requirements and convince them of your design ideas.
• Time Management: Know how to allocate time appropriately between design, revision, and implementation phases to ensure progress.
• Problem Solving: Ability to flexibly respond to changes, unexpected incidents or requests that arise during the event execution.

Building personal brand

• Stunning Portfolio: Create a collection of projects you've done to showcase your design skills and style.
• Get active on social media: Use platforms like Behance, Instagram, LinkedIn to showcase your work and connect with potential clients.
• Service Quality: Create customer satisfaction by ensuring quality work and professional working attitude.

Ability to work independently

• Self-learning skills: Continuously improve knowledge of design, technology, and event trends.
• Financial Management: Know how to price services, budget and manage costs effectively.
• Confidence and patience: Success as a freelancer requires perseverance and the ability to face difficulties while working independently.

Connect and expand relationships

• Build industry relationships: Connect with event organizers, equipment vendors, and other freelancers to expand collaboration opportunities.
• Learn from the community: Join industry forums, workshops or events to stay updated with new trends and skills.

Business thinking

• Understand customer needs: Build design solutions that fit the customer's budget, goals, and expectations.
• Market yourself: Know how to promote your services, use online advertising campaigns, or partner with event agencies to find opportunities.
• Quality Commitment: Ensure each project is executed to the best of our ability to build a lasting reputation in the industry.

6. Students earn extra income from 2D, 3D graphic event design

2D design work

- Design media publications: Create posters, banners, backdrops, invitations, brochures or promotional materials for events.

- Event identity design: Build logo, brand identity or graphic set suitable for event theme.

- Digital content design: Create presentation slides, motion graphics or short videos for communication.

3D design work

- Event space simulation: Use 3D software (SketchUp, Blender, 3Ds Max) to design stage layout, display area or entire event space.

- Event decoration design: Create 3D models of decorative items, welcome gates, and 3D lighting effects.

- Mapping projection design: Make 3D designs for lighting projection, suitable for product launches or art shows.

Background and how to find a job

- Freelance Platforms: Sites like Upwork, Fiverr, Freelancer, or 99designs are great places to find event design projects.

- Social Media: Use Facebook, Instagram, or LinkedIn to promote your skills and connect with event organizers.

- Groups and forums: Join community groups about graphic design, event organization, or freelancer to find job opportunities.

- Personal connections: Connect with friends, teachers, or local businesses to take on small projects.

7. Contact event design at HSV ProAVL

HSV PROAVL EVENT EQUIPMENT RENTAL COMPANY

Contact: 0366.055.231

Email: hsvavl@gmail.com

Website: https://proavl.vn/

Hanoi Branch: No. 229, Van Tri Street, Van Noi, Dong Anh, Hanoi

HCM City Head Office: 184/20A Le Dinh Can, Tan Tao, Binh Tan, HCM City