Organizing New Product Launch Events

To have a professional and successful product launch event . In addition to human resources, event equipment also plays an important role in the event. So how to build a professional and methodical event launch event? So what is the must-have event equipment for the event? Therefore, customers, please join HSV Pro AVL to learn details about the package services through the article below!

What is a product launch event?

The product launch event , also known in English as " Product Launch Event ", is a ceremony used to introduce new products or a new service of a business or company. Organizing a product launch event aims to make an impression on customers and partners faster. This is also one of the very important events for every business.

Meaning of the organization launching new products

Organizing product launches plays a very important role in communicating and promoting products for businesses and companies. This is one of the hooks that mark a brand about to be launched. HSV Pro AVL will introduce to customers some outstanding purposes of the new product launch event . Therefore, organizing a product launch ceremony has the wrong purpose as follows:

- Provide practical experiences and encourage customers to buy and try new products.

- Affirming the position of the product, as well as the brand in the domestic and foreign markets.

- Introduce new products to customers, as well as services and brands to the public and partners.

- Create communication effects and promote products to customers and find potential partners through events.

- Receive customer needs and direct feedback to make changes before launching products to the market.

Form of product launch service organization

Product launch press conference - “Press Conferences”

Press conference events before product launches are the fastest way to advertise products and convey product and service messages to customers. Holding a press conference to launch a new product is an activity to introduce and promote products and brands to potential customers.

This is the fastest way for you to convey messages and images of your goods and services to customers and partners. Therefore, to create a first impression and affirm the brand quality of your business to customers, you need to create an impressive press conference. The cost of organizing a "Product Launch Press Conference" often costs the most, especially in the new stage for the press to promote their event.

Launch event - “Event Launching”

After holding a press conference to launch a new product, the "Event Launching" stage is one of the marketing activities in which the company organizes an event to officially notify customers about the appearance of some new products. or service brought to market.

This is also the time when businesses invite potential customers, business partners,... and organize product introduction events. The cost to organize is quite high, requiring meticulousness and detail to ensure that the event will be successful once launched.

Organize a product launch ceremony - "Activation"

Activation, also known as " Brand activation ", is considered one of the forms of marketing used to advertise brands. Used to advertise newly established or unknown brands. Some events should use this form to promote their brand such as:

- Shopping centers, supermarkets,...

- Companies, shops, restaurants,...

Organized "Roadshow" product launch

" Roadshow " is a type of mobile communication and promotion that continuously changes locations and is often concentrated in crowded places with many potential customers to advertise products. This type requires a lot of personnel, uniform in wearing costumes bearing the hidden mark of the business. By using means of transport or on roads in cities or provinces, with the main purpose of attracting customers on the road.

Professional event organization process

HSV Pro AVL will introduce to customers a number of processes to organize the most professional product launch .

Process 1: Identify the products and services you want to launch and introduce to the market. Include:

- What is the business product?

- What are included services?

Process 2: Identify customers and customer needs for products. Include:

- Identify the advantages and disadvantages of the product.

- Solutions to overcome disadvantages.

- How to highlight the product's advantages.

Process 3 : Plan the organization and detailed content with the organizing unit. Include:

- Come up with ideas for the event.

- Plan the event.

- Create detailed content.

Process 4: Carry out construction and carry out events such as:

- Find a suitable venue.

- Arrange organizational time.

- Arrange event personnel.

- Prepare event equipment,...

Process 5: Handle arising problems and end the event

Product launch program script

Product launch equipment category

The items we provide include:

- Construction and installation: Stage, Sound - Lighting, Backdrop, LED screen, check area, Program script,...

- Event personnel: MC, PG - PB, Singers, Dance groups, Bands, Magicians, Filming - Taking photos,...

- Equipment: Sound - Lighting, Red carpet, Barrier posts, Fences, Tables and chairs, Glitter machine,....

- Party provision: Tea-break party, Wine party,...

Information about the unit organizing the product launch ceremony

ORGANIZING A NEW PRODUCT LAUNCHING EVENT AT HSV Pro AVL

Hanoi: 0916.222.075 or Ho Chi Minh City: 0972.787.123

Email: hsvavl@gmail.com

Website: https://proavl.vn/

Hanoi headquarters: No. 229, D. Van Tri, Van Noi, Dong Anh, Hanoi

City headquarters. HCM: 184/20 Le Dinh Can, Tan Tao, Binh Tan, City. HCM